| Museum of Failure |
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(photo courtesy of Dr. Samuel West) Can you spot the reason why this brand failed? Understandably, the producer's bright idea did not catch the dining public's interest and is now in a museum - the one most brands would want to avoid: The Museum of Failure. The museum has a collection of nearly 100 products that were successful in innovation, but in one way or another ended up going horribly wrong. Contrary to its name though, the museum prefers to be seen as a celebration of creativity.
(photo credit: Sofie Lindberg) Apple’s Newton Messagepad—a messagepad that could take notes and send faxes but had poor handwriting capabilities.
(photo credit: Sofie Lindberg) Google's glasses did not catch general interest. ~~
(photo credit: Sofie Lindberg) Pretty pink and mauve pens did not attract female buyers as expected. ~~ The museum, located in Sweden, and originated by psychologist and innovation researcher Dr. Samuel West, recently embarked on a world tour taking a pit stop in the A+D Museum in Downtown Los Angeles. A permanent museum is planned for Hollywood.
(photo credit: Courtesy of Penguin Vision Photography)
Visitors to the museum are encouraged to leave notes and make suggestions about other 'failures'.
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