| Thailand's growing industry |
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(photo credit: R. Corben) Thailand is a tropical country, right? Then how does this make sense? Thailand's leading beverage maker, is employing its vast management skills to focus on social and community enterprise through its famed Singha Park in Chiang Rai, a province in Thailand's Northern region. Plantations and gardens greet more than one million visitors to the park each year. Known as Boon Rawd Farm, it has a workforce of 1,200. Singha Park Managing Director Pongrat Luangthamrongcharoen says the Park's development in the past five years is part of Singha's support for local communities. Set among rolling hills stands the corporate's iconic Singha, a mythological lion, a popular site for photos as visitors enjoy the garden's tranquility, ride bike trails, see exotic animals, ride the zip-line or take a farm bus tour. The Bhu Bhirom Restaurant, located at the Park's highest point, offers diners splendid park views. Singha has launched projects to grow blueberries, strawberries, raspberries, and passion fruit, all this among a plantation of tea trees arching across the landscape. Chiang Rai province draws together at the borders of Thailand, Myanmar and Laos, offering a rich ethnic diversity. Many employees are Akha, Lahu, Burmese or Thai. The Park's social enterprise work sustains support for local communities and awareness among Singha's staff of responsibility to a wider community. |
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