Nuts about Nutella

If you have joined in the current worldwide Nutella craze - enough to create a global shortage - then this book will be just what you need to read while munching a Nutella-filled doughnut or something similar.

The author of this book, Gigi Padovani was born in Alba Italy, the town in which Nutella originated. He is well-qualified to tell us what lies behind a jar of Nutella, the hazelnut spread with cocoa that for the past fifty years has accompanied the breakfast of millions of children in Europe, and that has now conquered the rest of the world.

It all started soon after World War II in Alba, a small town in Northern Italy, in a pastry shop owned by Pietro Ferrero. HisGiandujot, ancestor of Nutella, was at the time a solid block needing a knife to cut it. Then, in 1949 it became a cream called “Supercrema,” which could be spread on bread.

Thanks to the ingenuity of Ferrero’s son Michele, who was already working as an industrialist in the confectionary sector, the product was reformulated in 1964. Michele chose a name that was easy to understand and remember in a great number of languages: Nutella.

Since then Nutella has earned millions of fans on social networks across five continents. Fifty years after Nutella was first sold, the whole world celebrated its milestone anniversary. This book traces the product’s history and evolution, as well as its rise to near-cult status and its celebration in pop culture, from movies to literature.

Ferrero is an organization that is sensitive to issues of quality and respect for the environment, and strong community values are at its heart. The use of carefully selected raw materials, is critical to the integrity of the finished product.\.

Even today Ferrero remains a family-based culture that’s emblematic of Italian entrepreneurship; one which knows how to look toward the world's future without losing sight of its origins— an example of the “Made in Italy” style, and a lesson that excellence lasts forever. Read more...

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